E-Link Entertainment Ltd. | Publishing
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E-Link is your key to publishing your game in China


China will overtake the US this year and become the world’s largest mobile market (newzoo, 2015). As of 2014, China was already a close second with $18 Billion in mobile gaming revenue to the US $21Billion. However, the Chinese market is extremely complex with many obstacles for foreign entry, and it is also fragmented with 76% of the mobile market on local 3rd party app stores (i.e. not Apple or Google app stores).


E-Link makes it easy to get your game published in China. E-Link has direct access to the top 3rd party app stores, where your game will be featured with full Marketing support. E-Link will also ensure your game is fully optimized for China.


Google and Apple are by and far the top app stores globally. That is not the case in China, however. Dozens of 3rd party app stores have fragmented the market. Rather than having to set up a company in China and acquiring the proper licenses to be able to publish a game, E-Link is fully integrated to get your game directly published in the top app stores in China. Relationships with the top-performing app stores have given us additional Marketing support and even features, as opposed to being lost in the crowd of the dozens of other app stores.


E-Link has recently signed a partnership with the global smartphone giant, Huawei, to directly pre-install top quality games on Huwei devices. In effect, that is a gauranteed download for selected games. E-Link will gauge which games are fit for this unique opportunity.


Getting the game published on an app store is only the first step. As with any market, without proper Marketing support or a feature by the store, chances of success are minimal. If your game has what it takes, E-Link can get it featured by the top app stores, in addition to full Marketing support. E-Link can obtain feedback about your game directly from the top stores to gauge potential success right from the beginning. By targeting the top distribution platforms with the ability to open a dialogue with them about your game, your chance of success in China will be a lot higher with E-Link.


In some markets, you can get away with Google-translating the text of your game then publishing it. In China, with the market soon to be bigger than the US, you need to cater every aspect of the game (when was the last time you spent money on a mobile game that was in another language?).


Localization. More than mere translation, localization adds context. We will get your game properly localized with not only native speakers, but with mobile game industry experts and target audiences alike.


Culturalization. Cultural references often don t cross-borders; a symbol that one culture reveres may be blasphemous to another. We ensure your game is culturally relevant, and will even make suggestions for new, targeted content and live-ops events to set it apart.

Monetization. Many games on Apple and Google find success by relying on InRapp Purchases or Advertising. Games in China need to be able to rely on both, with IAPs allowing for local payment methods as well. E-Link s integration with the Chinese Market will help streamline the process.


Fully Optimized. Invariably, there will be some degree of changes to any game preparations for China. E-Link will work with you to ensure that every aspect of your game is ready for market. We even have a team of developers who can help take on more involved changes if needed.


E-Link is your key to unlocking your game in China, the soon-to-be largest mobile gaming market in the world. The earlier you can get in the better. Contact us now to begin the discussion.

Contact E-Link for more information.


E-Link is uniquely structured with highly sought after connections to get your game to the top in China. Whether you’re interested to learn more about E-Link and the Chinese market, or you’re ready to get your game published in China, contact us now, regardless of the stage your game is in.


Fill out the Contact form on this page, or email us directly:


What is the process working with E-Link?

The first step is to contact us about your game. We will gauge the potential success of your game for the Chinese market and go from there. There is no commitment beforehand; we believe in transparency and open-dialogue so will be in touch every step of the way.

What games will do well in China?

In general, polished casual games, games with unique gameplay, RPGs, and Strategic games do well. Only Freemium games stand a chance. Our partners in China are especially keen after games that are highly-quality with polish, as well as games themed around established IP.

Publishing with E-Link vs. self-publishing.

China’s booming economy is also highly protected. Only Chinese companies with the right permits and licenses can publish content. On top of that, getting the attention of 3rd Party App Stores is just as challenging. E-Link is fully integrated and can streamline the entire process, with connections to top App Stores.

What is the cost of Publishing services?

Each game is different, so we are happy to cater our services accordingly, creating a structure that accommodates everyone.

What other services does E-Link offer?

E-Link can advise on the changes required for preparing your game for the Chinese Market; they can also implement changes as well with their experienced development team.


In addition, E-Link offers Publishing Services world-wide, Mobile Development, Marketing Consultation, Game Analysis, and more. See www.elinkent.com/services for details.


Whether you’d like to get started or want to learn more, we’d be happy to discuss your project at any stage.

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