15 Nov Industry Insight: Top Android and iOS Games in China
Mobile gaming in China is huge and continues to grow year on year. Newzoo, a market intelligence company, stated that the revenue generated for mobile games in 2017 will account for 53% of the $27.5 billion total of China’s overall games revenue.
The site also broke down the mobile demographic and noted that 45% of players were female and that men aged between 21-35, made up 27% of the total number of players.
Below, we have TapTap.com’s list of the top 20 games across Android and iOS.(Nov. 7, 2017)
Within these top 20 lists and the lists of top grossing apps (see below), there are two dominant companies to note, Tencent and NetEase. These companies are responsible for many of the games on this list and their name on a product is a mark of quality among Chinese consumers.
Among the games features on these lists, we see popular genres and themes running throughout. The emerging battle royale genre is incredibly popular right now thanks to the success of PlayerUnknown’s Battlegrounds (PUBG). Games like Terminator 2 and Wildness Action (Both NetEase games) feature gameplay that is very much inspired by PUBG. Likewise, the game Millet Shootout, is designed to look and play like the popular PC game too.
Images from left to right: Terminator 2, Millet Shootout, and Wilderness Action
The theme and style of these games are realistic with an emphasis on military action, tense battles, and tactical gameplay.
Other popular genres among mobile gamers in China are action games and RPGs (role playing games). Games in these categories tend to feature turn-based combat or fluid combo style gameplay. Below, there are three icons for games within TapTap’s top 20 games lists. They, along with dozens of other games in this genre, share a similar art style and are greatly influenced by anime and manga. This art style is very popular among Chinese audiences and within Chinese products that are aimed at young adults and teens.
Images from left to right: ICEY, Ragnarok, and Collapse 3
MOBA (multiplayer online battle arena) games are very popular in China both on PC and on mobile devices. Kings of Glory, is often at the top of the list when it comes to overall games revenue. These games often feature fantasy elements with monsters, demons, knights, kings, mages, wizards, and more.
The gameplay is heavily reliant on co-operative team play and the genre is incredibly popular in the world of competitive gaming, which itself, is a growing marking in China.
Images from left to right: Honor of Kings and Vainglory
Each month, Newzoo publish a report that details the gaming market in China. Looking at the report for September 2017, we can see the top 10 grossing games for both iOS and Android.
Top Grossing Android Games – September 2017
September 2017 marks the first month in a long time that Honor of Kings was not at the number one spot. This month, it went to Onmyoji, a game released by NetEase that is an action RPG, which much like the other RPGs mentioned in this article, features turn-based gameplay and a heavily inspired anime art-style and narrative.
Top Grossing iOS Games – September 2017
Within the iOS chart, we see Tencent and NetEase dominating the list. Also dominating the chart, we see games that fall into the genre of MMORPG (Massively Multiplayer Online Role Playing Game). In total, there are 5 games within this top 10 list that are classed as MMORPGS and these are Fantasy Westward Journey I & II, Novoland, Dragon Oath, and Ghost Story.
Playing with others is a huge draw for Chinese gamers and many successful mobile games within the Chinese market offer some form of multiplayer component. Its a gaming market that shows no signs of slowing down and is projected to be the dominate driving force in overall games revenue for the region.