E-Link Entertainment Ltd. | Mobile Gaming Roundup CHINA – 02/19/2016
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Mobile Gaming Roundup CHINA – 02/19/2016

Mobile Gaming Roundup CHINA – 02/19/2016

Guangdong accounts for 70% of Revenue | 1 in 3 Movies have a game deal | Strong Xiaomi numbers

China’s Mobile Gaming Industry for the Week Ending February 19, 2016. Welcome to E-Link’s weekly roundup of mobile gaming news in China. With our team in China, we choose the most useful/relevant news in the Chinese mobile gaming industry.


Xiaomi game center 2015 report: 2.6B revenue with 1.1B profit
Xiao Mi game center is a 3rd-party, Android market. In the report, it shows that the total distribution(download and install) by Xiao Mi game center reached 1.45B in 2015 with a decent increase in KPI’s. Conversion has increased by 55.68%, and ARPU increased by 33.1%. The total revenue of Xiao Mi game center is 2.6B, with an increasing of 144.88% from last year.


“Chao Shi Kong Ying Xiong” Developed by ZhuoYue Games, earning 2.17mil RMB revenue on daily basis
Since the official launch on Feb.2nd, “Chao Shi Kong Ying Xiong” is earning 2.17mil RMB reve2.nue on daily basis, breaking records. The focus of the game is the multinational PVP and strong in-game-social perspective, it has been doing great in Asia with attempts in China to be the top card game.


“Qi Ji Nuan Nuan”, a doll dress-up game is ranked the 2nd on IOS only 5 hours after its new version release
In a recent Feb.1st update, “Qi Ji Nuan Nuan” updated content, mainly focusing on a Chinese New Year celebration. As a game that builds the core game-play around playing dressup according to different mission/tasks, the update mainly includes several New Years outfits, discounts and events. Also since 2016 is the year of Monkey according to tradition, it has updated the popular “Monkey King” set.


The Chinese Gaming Industry hit $17 Billion USD in 2015, Guangdong accounts for 70%
Gaming revenue reached 110 Billion RMB. Oversea sales of Chinese mobile games has increased with a rate of 69% over the previous year, to 3 Billion RMB. By the end of 2015, there were over 1500 gaming companies registered in the Guangdong province of China, accounting for 70% of the Chinese gaming industry yearly revenue. Another interesting fact: 90% of the arcade machines around China are produced in Guangdong.


33% of Movies in China already have Gaming deals
Among these games, 60% of them will launch at the same time as the movie. 47% are based on novels, 30% are original-scripts, 20% are based on classic history and only 3% are from popular games. China remains hungry for IP.

image source: zsgaf.com


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