27 May Mobile Gaming Roundup CHINA – 05/27/2016
Baidu does early access | Game releases with Voice Chat | 80M anime fans in China
On May 19th, Baidu released a crowd-testing platform for new mobile games. The platform will ask developers to give out in-game rewards to incentivize players to act as testers and help with pre-launch testing. Baidu has organized and partnered up with several player communities to support this new feature. Currently, the platform is supporting around 20-30 games at the same time. Baidu believes that this platform will help many developers better understand their market and fulfill what players want.
The mobile game <Who’s Undercover Online> recently added voice chat features, significantly boosting retention.
The game has released a new update on April 30th. The biggest change is that the game now allows players to do in-game chat with one another while gaming. Only 3 days after the new update went live, they found over 80,000 minutes of voice chat on record. By integrating this new voice communication into the game, users are now more active in-game and stay in-game much longer than before. Agora.io is the company who provides the voice chat SDK solution, with the full integration process taking less than 20 days.
In recent years, there has been a growing number of anime/manga content. This previously underground interest groups are now growing much bigger and blending into mainstream culture. According to the report, the number of active spenders in anime/comic segment is close to 5.7 million in China and there are 77 million more who are waiting for worthy content/products. A unique user characteristic of anime/comic groups compared to other segments is its high pay rate. Like other fan-based business, their willingness to purchase certain topic products are very high and it’s relatively easy to build up their long term consumption habit.
Top Games on May 20, 2016 (iPhone, China)
Top 3 Free iOS apps
- Dào Mù Xiū Shén (MMORPG, Ancient Chinese fantasy setting)
- Diān Fēng Zhàn Jiàn (TPS; Battle ship battles)
- Yín Shí Zhī Hún (Heroes Charge Style, Based on popular manga/anime series “Gintama”)
Top 3 Paid iOS apps
- Mó Shòu x Mó Shòu (ARPG, Heroes Charge play style with World of Warcraft settings)
- Jí Fēng Jiàng (Strategy+Tower Defense, Ancient Chinese fantasy setting)
- Qiāng Shén Mò Shì Lù (2D Shooter, Sci-Fi setting)
Top 3 Grossing iOS apps
- Fantasy Westward Journey
- Hero MOBA
- Westward Journey Online