E-Link Entertainment Ltd. | Mobile Gaming Roundup CHINA – 06/10/2016
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Mobile Gaming Roundup CHINA – 06/10/2016

Mobile Gaming Roundup CHINA – 06/10/2016

China’s new mobile game rules | MMORPGs still king | China’s VR market

China’s Mobile Gaming Industry News for the Week Ending June 10, 2016. Welcome to E-Link’s regular roundup of mobile gaming news in China. With our team in Beijing, we choose the most useful/relevant news in the Chinese mobile gaming industry.


Chinese government announces the procedure for mobile game publishing.

The State Administration of Radio, Film and Television officially announced the application process and regulations regarding mobile games publishing certification. It explicitly states out that any mobile games that are not developed in China have to go through several extra steps in order to get published which will likely add another 20 days+. These guidelines will be fully in effect starting July 1st, 2016.


MMORPG is the favorite for Chinese mobile gamers.

On June 6th, Tecent released its May 2016 report on the Chinese mobile gaming market. In the report, it indicates that the top new game ranking boards are constantly occupied by several MMORPGs including <The Heaven Sword and Dragon Saber >,<SAO-Black Coat Swordman> and <Xia Yin Jiang Hu>. Furthermore, these games are also seen on the top 10 daily revenue rank board. Other than MMORPGs constantly securing top positions in the ranking board, casual games and others with famous IPs are seen high up in the ranking board as well.


HTC VR Report: Huge potential in China’s VR market.

Recently, HTC organized a survey to find out about the respondents’ acceptance toward VR devices. With over 6000 participants in the survey, 19% of all interviewee claim that they will purchase VR devices in 6 months; 23% of participants are willing to purchase devices over $800; 37% of participants are willing to buy devices between $400-$800 and only 13% of all participants claim that they will purchase devices less than $60. The results also indicated that HTC Vive is the most well-known VR device in China, followed by Samsung GearVR, Google Cardboard, Baofeng VR, Sony PSVR and OculusRift. When the respondents were asked about the most important aspect for VR, 70% of the respondents identified that “no motion sickness” is the most important aspect for VR and physical appearance of the VR product ranks the lowest in importance.


Top Games on June 10, 2016 (iPhone, China)

Top 3 Free iOS apps

  1. Huáng Chéng Zhēng Bà  (MMORPG; Mobile recreation of famous Chinese MMORPG Chuán Qí )
  2. Tú Zhàn Shā Chéng  (RPG; Idle style gameplay; Ancient Chinese fantasy setting)
  3. Hero MOBA

Top 3 Paid iOS apps

  1. Wǒ Jiào MT3 (RPG; Turn based battle; Characters and settings based on famous Chinese IP)
  2. Calabash Brothers  (Heroes Charge style gameplay; Characters and settings based on famous Chinese IP)
  3. Jī Jiǎ Wú Shuāng  (Heroes Charge style gameplay; Ancient Chinese setting with Sci-Fi Characters)

Top 3 Grossing iOS apps

  1. We Fly
  2. Fantasy Westward Journey
  3. Hero MOBA



source: App Annie
image source: cdn0.vox-cdn, static2.gamespot


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