E-Link Entertainment Ltd. | Mobile Gaming Roundup CHINA – 08/18/2016
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Mobile Gaming Roundup CHINA – 08/18/2016

Mobile Gaming Roundup CHINA – 08/18/2016

ChinaJoy sets new record| Startup dominates App Store sports ranking  | Booming online entertainment industry

China’s Mobile Gaming Industry News for the Week Ending August 18, 2016. Welcome to E-Link’s regular roundup of mobile gaming news in China. With our team in Beijing, we choose the most useful/relevant news in the Chinese mobile gaming industry.


Over 320k participants in 2016 ChinaJoy, with main focus on VR ,E-sports and streaming.

On July 31st, 2016, the 4 day ChinaJoy event came to an end in Shanghai, China. This year, ChinaJoy saw record breaking 325,500 estimated participants, the highest ever recorded in ChinaJoy’s history.  This year, there were more than 900 companies bringing over 4,000 titles to the convention. Aside from the record breaking number of participants, ChinaJoy’s B2B platform fostered the numerous contracts negotiations with a combined worth of 400 million USD.

Among all the gaming platforms this year, VR displays were one of the most popular attractions in ChinaJoy. With the average wait time of a few hours, participants were forming massive lines ups to experience the VR headsets. MOBA and live streaming platforms also drew lots of attention from the participants. With live MOBA and Starcraft tournaments held at the convention, participants were rallying around live displays to witness the intense competition between pro-players. Celebrity live streamers were also spotted throughout the convention live streaming to their viewers.


<Soccer Master>, a Chinese soccer game that outplayed FIFA since 2015.

Since its inital released on April 2015, <Soccer Master> successfully maintained its position in China’s App Store as one of the top 3 Sports game. Successfully outperforming other major mobile soccer games like FIFA and PES. According to the CEO of WangChen Tech, the developer behind Soccer Master, Chinese sports mobile game market has plenty of growth opportunties and limited competition. One of the successful factor for <Soccer Master> is the official licensing of major soccer clubs around the world. With the success of <Soccer Master>, WangChen Tech is looking into creating new mobile titles that will cover other major sports such as NFL and baseball. At the moment, WangChen Tech is the first company to indepently develop a game engine for mobile sports game in China.


Chinese online entertainment business generated over $15 billion USD in the first half of 2016 alone.

The Chinese online entertainment business is rapidly growing in 2016. According to official documentation from the Ministry of Culture of the People’s Republic of China, the entire online entertainment business in China reported exponential growth in the first half of 2016:

  • Online gaming industry:~$13 billion USD revenue (24.1% growth)
  • Live streaming services: $1 billion USD revenue (209.3% growth)
  • Online anime industry: $1 billion USD revenue (77.1% growth)
  • Online music services: $383 million USD revenue (43.5% growth)


Top Games on Aug 18, 2016 (iPhone, China)

Top 3 Free iOS apps

  1. Hero MOBA
  2. Battle of Balls
  3. Xiān Jiàn Qí Xiá Chuán 3D

Top 3 Paid iOS apps

  1. Heroes of Chaos
  2. Naruto – Ninja Master (Card Battle; Officially licensed Naruto IP)
  3. Xiào Huā De Tiē Shēn Gāo Shǒu (SLG; Based on famous Chinese TV IP)

Top 3 Grossing iOS apps

  1. Hero MOBA
  2. Fantasy Westward Journey
  3. Zhū Xiān (MMORPG; Based on famous Chinese PC game IP)




source: App Annie
image source: cdn.mobidea, wap.yesky


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